Clear pricing

A proper website.
A price you can see.

No compulsory monthly package, no vague “starting from” figure and no surprise invoice at the end. Choose the size of website you need and know what it will cost before we begin.

Fixed-price websites

Two sensible places to start.

Both are designed, built and launched by Ivan. The difference is simply how much room your business needs.

One-page website

£495

A focused scrolling website for a new business, sole trader or straightforward service.

  • One page with up to six sections
  • Space for services, trust, contact and calls to action
  • Everything in the standard build list below
Choose one page

Need more room? Additional pages are £150 each. Six pages cost £1,145. Eight pages cost £1,445. No calculator gymnastics required.

Included as standard

A finished website, not a folder of loose parts.

These essentials are included in both fixed-price packages.

  • Planning conversation with Ivan
  • Design shaped around your business
  • Mobile, tablet and desktop layouts
  • Copy shaping from your notes
  • Email, WhatsApp and contact links
  • Essential search setup
  • Performance and accessibility checks
  • Domain connection and secure launch
  • Two rounds of revisions
  • 30 days of post-launch support

Logo and business essentials

Starting without a visual identity?

We can carry the same clear visual system from your website into the everyday things your customers see.

Logo Starter

£295

For a new business that needs a useful, recognisable identity without commissioning a full agency branding project.

  • Two initial logo routes
  • Two rounds of revisions
  • Primary, horizontal, stacked and one-colour versions
  • Colour palette and type choices
  • Favicon and profile mark
  • SVG, PDF and PNG file pack

Business Essentials

£195

For a business that already has a logo and wants its useful everyday material to look properly joined up.

  • Double-sided business card
  • Editable A4 letterhead template
  • Branded email signature
  • Print-ready artwork files
  • Two rounds of revisions

About printing: print-ready artwork is included. We can help prepare the first online order. Printing and delivery are charged by the chosen supplier at its quoted cost.

Optional extras

Every extra. Every price.

If you need one of these, it appears on the agreed quote before work begins. If you do not need it, you do not pay for it.

Additional page
£150
Original copywriting from a blank page
£150 per page
Additional print item, such as a flyer or appointment card
£75
Social profile pack for up to two platforms
£95
Google Business Profile setup
£150
Booking-tool integration
£100
Professional mailbox setup
£50 plus provider cost
Changes after the support period
£50 per hour
Additional revision round during the build
£75

Changes after launch are billed in 30-minute blocks. Any external subscription or provider fee is shown separately and approved before purchase.

After launch

Stay with us, or take the keys.

The annual care plan is optional. Keep the website with Avocado Signal and we will look after the technical side, or take the finished site elsewhere. There is no cancellation penalty and no hostage situation involving your domain.

Hosting and care

£180 / year
  • Managed hosting and SSL
  • Uptime monitoring
  • Technical maintenance and restore points
  • Two small text or image updates each year
  • Email support

Domain: paid directly by you at the registrar’s actual price. It remains in your name.

The arrangement

Simple terms. No small-print ambush.

01

Payment

50% books the project. The remaining 50% is due when the agreed website is approved and ready to launch.

02

Ownership

Once the final invoice is paid, the finished website and its content belong to you. The domain stays in your own account from day one.

03

Scope

E-commerce, memberships, custom databases and complex booking systems are not included in these packages. We will scope and price them separately before work starts.

Questions worth asking

Before you spend anything.

Will the price change once we start?

Not unless you ask for something outside the agreed package. If the scope changes, you will see and approve the exact additional cost before any extra work begins.

What counts as a page?

A page is a separate part of the website with its own address, such as Home, About, Services or Contact. A long one-page website can contain several sections while still counting as one page.

Who writes the words?

You can provide finished copy or rough notes. Shaping, shortening and improving your supplied material is included. If you need original copy written from a blank page, it is £150 per page.

Can you design a logo if I do not have one?

Yes. The £295 Logo Starter includes two initial design routes, two rounds of revisions, useful logo variations, a colour palette, type choices, a favicon and a proper file pack. It is a practical identity for a small business, not an open-ended corporate branding exercise.

Do I have to use Avocado Signal for hosting?

No. The £180 annual care plan is optional. We can hand the finished website over or help move it later. Your domain remains yours either way.

How long will the build take?

A one-page site normally takes one to two weeks. A five-page site normally takes two to three weeks. This starts once the brief and the material we need are ready.

Does essential search setup guarantee a Google ranking?

No. It gives search engines a clean, understandable website to index. Ongoing SEO campaigns and guaranteed rankings are not included, because nobody can honestly guarantee where Google will place a website.

Know what you need?

Let’s give it a signal.

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